Product Marketing Manager

Marketing | Long Beach & Remote States, United States & Remote: Los Angeles Area, California

Description

The Product Marketing Manager is responsible for driving the marketing success of Laserfiche products -- to tell the world our story. Working across functions and departments you will bring our software to life.

As an evangelist for Laserfiche products, you will be constantly interacting with teammates, customers, prospects, and partners. You will work closely with teams across the company to research market opportunities, challenges, competition, and gather and prioritize product and customer requirements to help with development. You will drive our go-to market strategies and plans along with sales enablement tools.

The Product Marketing Manager should have superior communication skills, including the ability to foster meaningful relationships. The right individual will have the collaborative ability to bring multiple groups together to unite development, marketing, and sales activities—and the single-minded drive to get things done.

What You'll Do

  • Liaise with executive and senior management to develop product positioning and messaging to drive value and awareness in marketing initiatives, including driving messaging, branding, PR, direct marketing, and inbound marketing campaigns
  • Collaborate to bring marketing campaigns to life, including creating marketing messaging, developing product-related content, and influencing event strategy
  • Global market research to identify opportunities for product enhancements, new positioning strategies, competitive analysis, and integration with existing plans
  • Create and execute global go-to market plans for new and updated components of Laserfiche’s product suite
  • Create sales enablement tools including presentations, value props, competitive battlecards, training.
  • Serve as an advocate for the end user, educating both internal and external stakeholders on product requirements, market segment features and benefits, and market opportunities (both vertical and horizontal)
  • Speak and present both internally and externally, including assisting sales on calls when appropriate
  • Monitor and develop pricing strategies, determine product packaging and possibly develop/manage partner relationships
  • Conduct site visits, interviews, and win-loss analysis calls with prospective and existing customers and partners

What We're Looking For:

  • Four-year degree (BA, BS) in marketing, business administration or a technology-related field
  • 7-10 years of experience in product marketing, product management or closely related field preferred. Software/cloud/SaaS experience is strongly desired. Government, financial services, and higher education experience is a plus
  • Excellent written and verbal communication skills – there is a heavy amount of writing, presenting, and selling ideas in this role
  • Key skills include Relationship building, project management, including an understanding of the agile development process and the ability to gather and translate market feedback into successful product initiatives
  • Ability to organize and prioritize in a fast-paced environment with strategic guidance but minimal day to day supervision
  • Ability to independently analyze information and solve problems
#LI-Remote
#LI-Hybrid

What We Offer:

  • Remote work opportunities + hybrid work arrangement
  • Temporary or permanent workplace relocation in states we have a business presence
  • Paid volunteer days to give back to the community
  • 15 days of paid time off (to start) + 4-day year-end closure + 3 additional 'me' days
  • 9 days of paid public holidays
  • Generous 401 (k) employer match contribution
  • Professional development and career growth opportunities
  • Mentorship program participation to inspire the rising leaders of Laserfiche
  • Employee Resource Groups (ERG) and opportunities to contribute to our DEI initiatives
  • Employee Referral Program to gain extra cash

About Us:

Laserfiche is the leading SaaS provider of intelligent content management and business process automation. Customers in 5+ industries use Laserfiche cloud-first development approach to boost productivity, scale their business and deliver digital-first customer experiences.

Laserfiche employees in offices around the world are committed to the company’s vision of empowering customers and inspiring people to reimagine how technology can transform lives.

Click here to learn more about Life at Laserfiche.

Diversity:

Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.

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